It can happen to everyone.

A few names that you might recognize, like the great Elon Musk or Mark Zuckerberg himself, everyone will experience a dying dropshipping winning product or even product launch failures.

This could take up so much time in our day trying to figure out what went wrong, you know? Those of us spending endless hours and sleepless nights planning, sketching, and designing a product.

There are many ways to tackle this issues, but today I am going to share my 4 Step methods of reviving winning product using Facebook Ads and your own creativity. Unfortunately, there are people that will just drop their product once it has died. They need to understand the Product Life Cycle!

Step 1. Understand the Product Life Cycle

As a marketer and a dropshipper, I started like everyone else, we were taught from the beginning to jump in and just find a winning product and almost 99% of the time it’s inevitable that we would start experiencing the decline in sales, profit, and the overall growth of a product.

Meanwhile, there are those that have successfully kept the growth of their products in an incline progression with little to no downward trend in sales and profits, unless of course if the product is seasonal.

Then you might ask, how do they actually do it?

See the graph above? That show’s us the typical business or product life cycle. We start of by testing the product which is the Introduction Phase and once we have established that the product and creative has potential to be scaled then we move into the Growth Phase. During the growth phase, typically we ease off as things gets easier and seems like everything is going our way…………

Eventually, the product will hit it’s peak and for a few days you feel like you are at the top of the world with your consistent profit, until you start saturating your creatives and your audiences are getting sick of seeing your product and ads. This is called the Maturity Phase. As you may have experienced, things will start going south from here, you’ll start panicking and you will often wonder what wen’t wrong and why did it become like this?

Don’t worry! It’s completely normal and like I said, even the greatest of all have gone through this. You just have to accept the fact that eventually your product will start to decline in sales. However, there are ways to minimize your downward trends by identifying the start of the Decline. This is the best time to act and force yourself to go into Renewal mode.

Okay, enough with that… How do you actually revive your product?

Step 2. Analyze your Facebook Past Data

The first actual thing you can do is look at your past data. Additionally, you want to focus on what was working previously and take note.

Facebook ads Account Overview

Use this function to identify the best demographics, best time, best season, best placements etc.. You will see the bigger picture once you have identified all your ‘bests’.

This is one tool that is currently underutilized as we only like looking at our campaigns and adsets. Although, it is good to analyze the campaign level but we won’t see the bigger picture if we don’t focus on the whole ad account overview. There are many ways you can efficiently evaluate your past data and you will start seeing the trends for a particular product.

Find your best interests, campaigns, and ad creatives. Take note of this because you will reuse these since they are already a proven thing that has worked for your previously.

Step 3. My own ‘DC Unlimited Revival Testing Ground’

So I came up with my own strategy to completely revive a product and basically called it DC Revival Testing Ground. The DC part is the Dynamic Creative function using Facebook Ads. It allows you to test multiple angles under one adset.

You can look at the stats by using the Breakdown - BY DYNAMIC CREATIVE ASSET.

Prerequisites:

At least 3x new video or photo creatives
At least 3 different ad copies
At least 3 different thumbnails

The main concept is to retest ad creatives as most of the time, it is not the product that gets saturated (I proved this here.) but instead the ad that you show to people are getting sick of it.

This is how I setup the DC Revival Testing Ground

1 Campaign - 3 Adsets Per Test - At least 3x Creatives/Copies/Thumbnails.

Campaign can be ABO (Adset Budget Optimization) or CBO (Campaign Budget Optimization) With Minimum adset Budget.
Three Adsets:
1. AS1 - Open (no Interest or LAA Targeting)
2. AS2 - Top Super LAA (Best LAA’s)
3. AS3 - Top Super Interests (Best Interests)
I level my testing phase, you’ll see the numbers. So:
1. [0] - Ad Creative Testing [DC]
2. [1] - Ad Copy Testing [DC]
3. [2] - Thumbnail Testing (Optional) NOT DC

So the idea is to create a Testing Ground Campaign and the first thing you want to test which is Level 0 is your creatives whether if it’s photos or videos. You will test for at least you have a proven winning creative or best creative. Normally this will take at least 5 Days per level of testing phase depending on your budget.

Once you have found your winning creative, you move into Level 1 and that is Ad copy testing. Same thing as above, follow the procedure by setting up 3x or more different ad copies against one ad video creative.

The final step is testing your thumbnails and you won’t want to use Dynamic Creative for this because you need to check the CTR which is the most important metric when testing your thumb stoppers. Unfortunately, you can’t see the CTR metric with the Dynamic Creative Asset breakdown.

Step 4. Test Best Campaigns & Adsets

After the Testing Ground Campaign you can now graduate your best ad copy and attach them to new campaigns and adsets.

Remember when I told you to identify your best audiences? Well this is the reason…

Create your campaign and use your winning ad copy then attach them to your best interests, best placements, best age.

The reason for this is because by now you have identified what is CURRENTLY working and you can now start testing new audiences so that you can enter the Renewal phase in order for your to keep your product at the maturity phase which is the scaling phase.

In addition, this works really well as you can just rinse and repeat to find your best ad creatives and you will never experience or at least minimize the chances of hitting the decline part of the product life cycle.

Complete explanation of the video is found here.